‘Eager to use it’: Inside The New York Times’ Snapchat team

When Talya Minsberg, the New York Times social strategy editor, first started showing her colleagues how Snapchat worked, she joked that she was going to institute a teen-mentorship program. “If you know someone you love who’s younger, watch them use it,” Minsberg said she told her colleagues. “Let them give you a tour.Read the full article