Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election. It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly–unless you are late-1990s New Yor ...Read the full article