How ‘Moment-based’ Targeting Will Impact Local Advertising

Almost everything about digital advertising has changed over the past five years, especially for local advertisers. The type of media we buy, how we buy it, what types of Key Performance Indicators (KPIs) we look at and the strategies we put in place to hit those KPIs. Looking at these changes at a high level, one overarching trend that touches on almost everything is the pus ...Read the full article