There’s bad obnoxious copywriting — and then there’s great obnoxious copywriting

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Earlier this week, Sprite confused the bejesus out of people in Ireland and on the internet worldwide with a lousy new campaign that insulted women like it was 1959. The campaign hashtag, #BrutallyRefreshing, is peculiarly stupid.Read the full article

Irn Bru - Gets You Through (Advert Jury)

Blind Date, IRN-BRU advert 2012

Is Senga a blind date disaster or a blind date success? You be the judge after watching the brand new IRN-BRU advert.