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forbes.com - 5 readers - I sat down with Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula. As the former Head of Strategy at Newscred and VP of Content Marketing at SAP, Michael has a wealth of experience in creating, optimizing and measuring content marketing effectiveness.
adweek.com - 19 readers - The Olympics will soon set social media on fire, but your business probably won't be able to talk about it. This year's modifications to the Olympics' Rule 40 sponsorship guidelines have helped some unofficial Olympic sponsors leverage the games in their advertising efforts.