2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

by Greg Jarboe
People have been watching live coverage of the Olympic Games on television since 1936 - and they’ve been watching live coverage of the Olympics online since 2006. But more people may watch live-streamed coverage of the #Rio2016 Olympic Games than they watch on television! Olympic live streams are one of the trends in the digital video marketing business that you’ll want to understand.Read the full article

Gillette: Perfect Isn’t Pretty | Rio 2016 Olympic Games | Sia Unstoppable

Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring producer Ariel Rechtshaid, rapper Pusha T, and percussion accompaniment Banda Olodum. http://gillette.com/olympics-youtube Behind the scenes: https://www.youtube.com/watch?v=9uEIYQRmC9g&list=PL5urOKdhITFQ-0qN2cijvraMUz_IWLXOh Listen to the full song: Soundcloud: http://smarturl.it/SiaUnstoppablePIPsc?IQid=Gil Spotify: https://play.spotify.com/album/0la6BRXH5AvwJ83vZLwkFW Apple Music: http://smarturl.it/SiaUnstoppablePIPam?IQid=Gil Subscribe to see new Gillette razor videos first: http://www.youtube.com/channel/UCUAMa2W6xG9Ega11nK1qe-w?sub_confirmation=1 More Gillette Channels: Website: http://www.gillette.com/ Facebook: http://www.facebook.com/gillette Twitter: http://www.twitter.com/gillette


Samsung Official TVC: 'The Anthem' - Rio 2016 Olympic Games

As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together. As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through 'The Anthem'. Inspired by lyrics from anthems around the world, 'The Anthem' salutes those who dare to defy barriers such as borders, culture, and language to unite as one. Proud sponsor of a world without barriers. #DoWhatYouCant For more information, visit: http://www.samsung.com/galaxy/olympics


Katy Perry - Rise (NBC Olympics video)

Get "Rise": http://smarturl.it/KatyRise Thanks to NBC Olympics for footage – tune in to the 2016 Rio Olympic games August 5-21. Creative Director: Joseph Lee / Editor: Jeremy Quayhackx. Follow Katy Perry: http://www.katyperry.com http://youtube.com/katyperry http://twitter.com/katyperry http://facebook.com/katyperry http://instagram.com/katyperry LYRICS: I won’t just survive Oh, you will see me thrive Can’t write my story I’m beyond the archetype I won’t just conform No matter how you shake my core ‘Cause my roots they run deep, oh Oh, ye of so little faith Don’t doubt it, don’t doubt it Victory is in my veins I know it, I know it And I will not negotiate I’ll fight it, I’ll fight it I will transform When, when the fire’s at my feet again And the vultures all start circling They’re whispering, "You’re out of time” But still I rise This is no mistake, no accident When you think the final nail is in Think again Don’t be surprised I will still rise I must stay conscious Through the madness and chaos So I call on my angels They say Oh, ye of so little faith Don’t doubt it, don’t doubt it Victory is in your veins You know it, you know it And you will not negotiate Just fight it, just fight it And be transformed ‘Cause when, when the fire’s at my feet again And the vultures all start circling They’re whispering, "You’re out of time” But still I rise This is no mistake, no accident When you think the final nail is in Think again Don’t be surprised I will still rise Don’t doubt it, don’t doubt it Oh, oh, oh, oh You know it, you know it Still rise Just fight it, just fight it Don’t be surprised I will still rise http://vevo.ly/k8KKoH


French gymnast breaks leg during vault in Rio

French gymnast Samir Ait Said suffered a broken leg while vaulting during men's team qualifications, but vowed to return for the 2020 Tokyo games.