There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy. But how does experiential marketing actually work? Experiential Learning Theory says that people learn from an experience through either ...Read the full article
A snap shot of our high octane nationwide sampling roadshow which interacted with over 500,000 consumers for energy drink Mountain Dew. This included visiting festivals, street sampling and the 2012 Eurogamer Expo in partnership with Microsoft's Halo 4 release.