Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion

by Matt Mcgee
The Japanese advertising giant Dentsu has bought a majority stake in Maryland-based digital agency Merkle. Both companies have confirmed the acquisition without providing specific financial details. Reports in the Wall Street Journal and elsewhere estimate the deal at $1.5 billion. Merkle will be the 10th member of the Dentsu Aegis Network, an international group of agencies ...Read the full article