How Machine Learning will Force Marketing to Evolve (Whether We Like it or Not)

Promotion was easy in the 1960s. Advertise on one of THREE networks. The one local newspaper. Maybe one of the few radio shows. Things have changed a bit since then. We’re talking thousands of channels. Multiple devices. A never-ending Long Tail. Not to mention, technological disruption that (a) erodes, (b) replaces, or (c) reverses most of the current best practices every 6-12 months.Read the full article