How Verizon’s Yahoo buy will reshape the digital ad marketplace

by James Green
Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital, have always generated vastly more revenue than their percentage share of people’s time would suggest. Combining Yahoo and AOL provides real scale for Verizon, but only time will tell if it’s enough to catapult the platform into the league of ...Read the full article