J.Crew to follow Madewell’s lead with its first Instagram sale

To drive sales of a new pair of pink sunglasses, J.Crew is taking a page out of sister brand Madewell’s playbook. J.Crew’s first social media presale launches Tuesday, and with it, 50 pairs of the sunglasses will be released a week ahead of the official drop of the September 2016 collection. Through a link exclusively available on Instagram, J.Read the full article