Marketers see Periscope as Twitter’s glimmer of hope

by Tanya Dua
Twitter’s disappointing revenue forecast last week is emblematic of its growing struggles, but Periscope could be the floundering social media giant’s turnaround ticket. With live videos of exploding watermelons and IHOP pancakes chilling at the beach taking over our Facebook feeds over the past few months, you’d think that Periscope has become an afterthought for advertisers.Read the full article