Seven tips to squeeze more revenue from Google Shopping Ads

by Jamie Smith
Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year increase in ad spend on Google ...Read the full article