Snapchat will air first NBCUniversal show on Discover on August 22

“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance between Snapchat and TV has been noticeable for a few years. Its content is live and fleeting like pre-DVR TV. Its ads are slotted between that content like TV ads. And now its content is getting even more TV-like.Read the full article