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adweek.com - 4 readers - Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up. Placed, a location-based data company, arrived at unflattering findings for brick-and-mortar chains after looking at which ones were often patronized by users of Snapchat, a veritable gold mine leading into the back-to-school season.
adweek.com - 5 readers - Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A.
businessinsider.com - 6 readers - Newspapers launch Project Juno to ward off threat of Google and Facebook to ad revenue.