The two risk mistakes

by Seth Godin
Risk mistake number one: Risk means failure. This worldview equates any risk, no matter how slim, with a certainty. If the chances of hurting yourself skydiving are 1%, it's easy to ignore the 99% likelihood that it will go beautifully. If you carry this worldview around, you're not going to take many risks, because your fundamental misunderstanding is that whatever is uncertain is bad.Read the full article