What Google's Accelerated Mobile Pages Will Do to the Purchase Funnel

Google's open-source, Accelerated Mobile Pages (AMP) project has been adopted quickly by publishers across the world, including The Wall Street Journal (WSJ) and The Guardian. Assuming the AMP project will expand its reach beyond news outlets, what is the potential impact of AMPs on the purchase funnel? For publishers, some benefits of AMPs are attractive and have led to ac ...Read the full article