B2B Data Management: Marketers' Top Goals and Challenges

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openrise and Ascend2. The report was based on a survey of 183 B2B marketing professionals from 101 organizations. Respondents were polled on their goals and challenges with marketing data management (the analysis, cleansing, enhanc ...Read the full article