How Channel 4 News grew its monthly Facebook video views to 200 million

In the last year, U.K. broadcaster Channel 4 News has entirely stopped posting text and static photos to social media to focus almost exclusively on video. The move to video has paid off: Although half its Facebook posts were already video as of January last year, it netted a total of 5 million views for the month. Today that monthly number is over 200 million.Read the full article