How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is changing. In a survey conducted by Twitter and Annalect, nearly 40 percent of respondents bought a product because an influencer on Instagram, Twitter, Vine or YouTube recommended it, while 20 percent said they shared something that ...Read the full article