I feel, therefore I buy: How your users make buying decisions

Reading Time: 6 minutes On Sunday, June 19, the Cleveland Cavaliers beat the Golden State Warriors in Game 7 of the NBA Finals. The franchise, founded in 1970, had never won an NBA championship. A few weeks after the Cavs’ victory, Nike released a spot called “Worth the Wait”. As of this article being published, the video on YouTube has over 5.6 million views.Read the full article

Nike Basketball | Worth the wait

After years of holding its breath, Cleveland can finally breathe easy. They always knew this day would come. They just didn’t know when. A curse broken. A city can rejoice. A city can rejoice.