It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated

August 9, 2016 You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your visitors into conversion land? Do yo ...Read the full article