Live-streaming presents opportunities, challenges for advertisers

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat and Periscope, in April, Facebook launched Live, its own live-streaming feature. Reportedly, Facebook CEO Mark Zuckerberg is “obsessed” with live-streaming and believes Live is critical to his company’s future.Read the full article