So we have 45 more characters in AdWords text ads… Now what?

by Pauline Jakober
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in.Read the full article