The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know

by Rae Hoffman
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and merchants across the United States. Back in 2009, the FTC started releasing guidelines governing the use of endorsements and testimonials online. The goal of the law was to force disclosure of material connections between advertisers and en ...Read the full article