Twitter Video Ads Deliver Recall, Receptivity (Study)

by David Cohen
Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Twitter teamed up with Dentsu Aegis Network and MediaScience, a consumer neuro research firm, to study users’ recall and receptivity to brand messages ...Read the full article