Why Inbound Marketing Is Crucial In The B2B Sales Process

by John Beveridge
HubSpot's 2016 Sales Perception Survey has some real eye-openers for B2B sellers. If you have any doubt that the buyer is completely in control of the sales process, this will disabuse you of that notion. Simply put, most B2B sellers are not in sync with how their buyers want to buy. Let's take a look at what buyers say about the B2B buying process and how you can evolve your ...Read the full article