9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money)

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic to converting more leads, CROs are often expected to do it all. Some of these misconceptions are harmless.Read the full article