Feds Accuse Contact Lens Sellers of Keywords Conspiracy

by Jeff B. Copeland
Feds Accuse Contact Lens Sellers of Keywords Conspiracy August 10, 2016 - Posted by Jeff B. Copeland to News An old and well-established technique in search advertising: Bid on on your competitor’s trade name so your ad appears when potential clients search for your rival. Still, sounds like it should be a trademark violation. But courts generally have ruled the practice is legal.Read the full article