How Current Customers Are the Catalyst for Your Organization’s Success

Most marketing departments spend 80 percent of their budgets to acquire new customers and only 20 percent to retain current ones. As the acquisition-focused landscape becomes increasingly crowded with newsjacking headlines and keyword stuffing, it’s important to recognize and value what’s actually driving your organization: your customers.Read the full article

  • Quick: What Are They Saying About Your Brand? - 19 readers - As marketers we need to consider—are the brand messages we create being shared among our consumers? Are they received as we intended? How do we find out what customers are really saying?