How Lowe’s uses social media to make how-to content fun

by Yuyu Chen
This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. Lowe’s has more than 3 million followers on Facebook. It was there that, last month, the home improvement chain debuted the first installation of its 360-degree video series “Made in Minute,” letting fans learn how to make a teepee in eight s ...Read the full article

Lowes: In a snap

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