Incisive Media reduced ad blockers by half after extending its ban to more titles

Business publisher Incisive Media takes ad blocking seriously. The publisher, which has 21 sites, decided late last year to block access to its tech publications The Inquirer and V3, both of which had ad-block use rates of over 20 percent. The result: Within 48 hours, the number of page impressions ad-blocked dropped by 40 percent.Read the full article