‘No agencies have this breadth of content’: Inside Accenture’s $600 million content business

by Yuyu Chen
An editing room at the studio When a big software company needed to create training materials for its 1,500 U.S. salespeople last year, it could have done it in-house. Another option was to reach out to a content studio or an agency. Instead, the company, which declined to be named, turned to Accenture’s content practice.Read the full article