Personas, polls and personalization: What’s behind the election of our lives?

If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER ALERT!). This powerhouse search engine has been central to challenger Will Conway’s success. With the help of a data scientist, Conway’s been recovering data from the search engine to target voters with unparalleled — and undoubtedly illegal — precision.Read the full article