3 Real-Time Content Localization Methods to Increase Engagement

by Douglas Karr
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a day, with 18% le ...Read the full article