55% don’t recognise paid ads in Google SERPS: stats

by Graham Charlton
55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. The article also mentioned data from Varn, which found that, of the 1,010 Uk internet users who were asked the question below, 50.Read the full article