A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

by Amy Gesenhues
Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake-up and to think about pancakes, and fun,” says Thompson who leads the iconic breakfast brand’s marketing efforts. Having earned more than three-and-a-half million Facebook followers, Thompson has much to be happy about when it ...Read the full article