AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click

by Barry Schwartz
Now there are ad landing pages designed in AMP, accelerated mobile pages, as the AMP blog announced. AMP Ad Landing Pages (ALP) is designed to speed up the experience for the user who clicks on an AMP ad. It does this by pre-loading the URL of the landing page in the ad and by forcing the landing page to use the AMP HTML protocol.Read the full article