Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

As digital marketing has gone mobile, call conversions have skyrocketed. That's because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way for consumers to connect with businesses. Why else would calls from search, social, and display advertising be expected to exceed 162 billion by the end of 2019? But those calls, ...Read the full article