Google Retiring Converted Clicks – How Will You Measure Conversions Now?

by Mark Irvine
AdWords is preparing to turn 16 later this year, and like all teenagers, it’s been going through a lot of unexpected changes recently. AdWords text ads recently went through a growth spurt as expanded text ads became available to all advertisers, display ads got their first make-over in years with the introduction of new responsive display ads, and the platform is becoming smar ...Read the full article