Here’s How GIFs Can Fire up Your Brand’s Email Open Rates

Posted by nikkielizabethdemere I could watch Patrick Stewart facepalm all day. Through the wonder of GIFs, I’ve actually done just that, going into giggle-fits on every rotation. Looped hilarity aside, GIFs are quickly spreading beyond Reddit and Tumblr and into mainstream marketing, and for good reason.Read the full article

  • Animated GIFs And Fair Use: What Is And Isn't Legal, According To Copyright Law - 5 readers - Animated GIFs are hotter than ever, but legal precedent has not caught up with the popularity of the format. Before you start sharing GIFs in your own content, make sure you're in compliance with the law. Here's everything you need to know about GIFs, copyright and the doctrine of fair use.