Largest Facebook Advertiser Pulling Back Targeted Ads Saying Ineffective

by Michael Levanduski The world’s largest ad spender, Procter & Gamble, has announced that they are reducing their ad spend on targeted Facebook ads. They said that they were not effective, and they could get better results with other types of marketing. This does not mean they are moving away from Facebook, but just their very targeted advertising options.Read the full article