LEGO Shares Building Blocks for Social Media Content Fans Love

by Clare Mcdermott
Named recently as the “world’s most powerful brand” by Brand Finance, the LEGO company is both a consumer-goods company that produces interlocking bricks, and a media giant with a massive portfolio of films, online videos, books, and games, to name just a few. Lars Silberbauer, global director of social media and search at LEGO, recently talked to Chief Content Officer magazi ...Read the full article