Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

by David Cohen
Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General Mills, Pinterest said in an email ...Read the full article