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fastcompany.com - 20 readers, 196 Tweets - Start selling stories, not products or solutions, and you'll connect to your consumer on a deeper level.
adage.com - 12 readers - Appliance marketing has long been about product features and reviews, but an emotional branding approach is driving sales and share gains for Whirlpool.
usatoday.com - 12 readers - Alexander Payne's 'Sideways' put the squeeze on Merlot when it opened in 2004. One infamous Merlot-battering line is still remembered. While Pinot Noir continues to shine as it did in the film.