The Art Of Automation: 3 Soft Skills You Need To Get The Most Out Of Your Automation Program

You’re here on this blog about marketing automation, reading about marketing automation. But let’s talk about something non-automated for a minute. Let’s talk about people. Why? Because successful marketing automation programs are steeped in technology, of course. But they also need marketing people — the sort with real blood pumping through actual hearts — to implement mark ...Read the full article