Why links are still the core authority signal in Google’s algorithm

by Jayson Demers
It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link profile. Of the two main deciding factors for site rankings (relevance and authority), one (authority) is largely dependent on the quantity and quality of links pointing to a given page or domain.Read the full article

Is there a version of Google that excludes backlinks as a ranking factor?

Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/