5 Steps to Determine ROI From Social Media Campaigns (Infographic)

by David Cohen
By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your metrics. Tie your metrics to a monetary value.Read the full article