EMDs vs. Branded Domains: What’s the Best Solution?

Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself.Read the full article

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    inc.com - 3 readers - Your company name plays a monumental role in a brand's growth and perception, meaning it can completely make or break a company.

  • 4 Ways Your Domain Name Can Make or Break Your Business

    inc.com - 3 readers - Your domain name is a huge part of branding your company, and it must be done right. Think about how you'll want to talk about your company in the future, as well as URL extensions and keywords when you brainstorm a name.

  • Google CEO says Internet is a "cesspool" without brands

    gawker.com - 2 readers - "Brands are the solution, not the problem. Brands are how you sort out the cesspool ," Eric Schmidt told an audience of magazine publishers assembled at Google yesterday. Wait, what happened to the magic Google algorithm that reverse-engineers our reputations? Does it now rank pages by , too? I hope so, because when I Google myself at midnight a...