How a B2B Tech Company generated 650% ROI with a Retro-Cool direct mail campaign
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays We all know that our customers are constantly bombarded with emails, webinars and event invites. How can we break through all of the clutter and effectively attract our customer’s attention? This was the exact challenge that Aaron Dun, former CMO, Intronis called upon his team to overcome. In this short session, Dun and Richard Delahaye, Senior Director of Marketing, will discuss how his team created a disruptive and non-traditional marketing campaign that differentiated Intronis from a crowded marketplace.