How a B2B Tech Company generated 650% ROI with a Retro-Cool direct mail campaign

“We have a pretty small market at Intronis, it’s manage service providers, mainly in North America,” said Richard Delahaye, Senior Director of Marketing, Intronis in his interview at the MarketingSherpa Media Center at Summit 2016. He explained that the sales staff wasn’t able to get many conversations going from that group with traditional methods like phone calls and emails.Read the full article

How a B2B Tech Company generated 650% ROI with a Retro-Cool direct mail campaign

http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays We all know that our customers are constantly bombarded with emails, webinars and event invites. How can we break through all of the clutter and effectively attract our customer’s attention? This was the exact challenge that Aaron Dun, former CMO, Intronis called upon his team to overcome. In this short session, Dun and Richard Delahaye, Senior Director of Marketing, will discuss how his team created a disruptive and non-traditional marketing campaign that differentiated Intronis from a crowded marketplace.